Norton History - 4

Machines in the UK continued to improve and evolve. The mid-to-late 1930s saw some of the most innovative designs in motorcycling, and some of the best machines come from the post-Depression period. But they were also more expensive. The role of the motorcycle as inexpensive public transportation devolved through the 30s: it became more of a hobbyist or competition machine. Use in police and armed forces also grew, providing a stable market for more utilitarian machines - especially as Europe rearmed. But motorcycling was increasingly an enthusiast's hobby.

Norton History - 5

England exited the Depression with fewer motorcycle companies facing new and growing competition from cheaper domestic automobiles. But the remaining firms were more competitive and aggressive. With a smaller market, racing and competition drove development. The motorcycle was still a utilitarian vehicle, inexpensive transportation aimed at the working man, but there was greater focus on design and style - and power.

Norton History - 6

By the turn of the century, in 1901, motorcycles were being manufactured for sale in several European countries. Most early models were either tricycles or based on bicycles - often made by bicycle firms. With only a few automobile manufacturers making cars, and the extra expense of a four-wheeler, motorcycles rapidly gained popularity, even among women who were enjoying the new political and social freedoms of the era. By 1913, there were 100,000 bikes registered in Britain.

Experimentation and innovation drove development right into the First World War. The new sport of motorcycle racing was a powerful incentive to produce tough, fast, reliable machines. These enhancements soon found their way to the public’s machines. By 1914, motorcycles were no longer bicycles with engines: they had their own technologies, although many still maintained bicycle elements like seats and suspension.